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Associate Business Strategy Professional – ABSP™

Awarding body

Information Systems Audit and Control Association (ISACA).


Information Technology (IT)

This program is about:

Building up a conceptual framework to help business, management, marketing, finance and HR career starters interpret and use business strategy as a key tool to refine decisions, outcomes and performance related to their function and roles. The ABSP™ credential demonstrates a robust strategic mindset and differentiates professionals sharpest for their potential, promise and readiness to thrive in the most challenging and high-impact roles in any management function, industry vertical or business space.

At the end of the program, you will be able to:

  1. Understand the framework of how strategy works and its relatedness to sources of profitability.
  2. Understand Porter’s five forces framework and industry competition.
  3. Understand analysis of industry and competition beyond the limits of the Porter framework.
  4. Understand how the internal foundation of a firm can be used in the analysis of competitive advantage.
  5. Understand the fundamentals of strategy implementation.
  6. Understand the dynamics of competitive advantage, examining the processes through which competitive advantage is created and destroyed.
  7. Understand and manage change by exploring the forces that drive change and look for patterns that can help predict how industries are likely to evolve over time.
  8. Understand what conditions do operating multiple business assist a firm in gaining competitive advantage.
  9. Understand mergers, acquisitions, alliances in their contribution to the firm’s strategic objectives.

The program provide you with:

  1. Business strategy concept, goals, values, and performance in addition to industry analysis
  2. Competitive analysis and analyzing resources & capabilities
  3. Organization structure & management systems
  4. Competitive advantage and industry evolution & strategic change
  5. Technology Industries & Innovation
  6. Competitive advantage in mature industries
  7. Vertical integration & the scope of the firm
  8. Global business strategy and diversification strategy
  9. Managing the multibusiness firm
  10. External growth strategies.

The program is suitable for:

  • Profession level: mid-career professional across all business management functions especially valuable for professionals who need deeper, more insightful, and tool-backed knowledge of strategy to be able to instinctively align their own work approach to the organization’s strategic needs.
  • Education level: BSc with 5 years of experience or master’s degree with 3 years of experience in any management or business function or industry.

Awarding body:

Business Strategy Institute (TSI)


Business Strategy

Type of certificate:



Online Exam

Career progression:

It leads to higher career levels: Senior Business Strategy Professional (SBSP™)


Enma Institue

Tamkeen support scheme:

Professional Scheme

Learner Obligations:

Compliance to program rules & regulations set by the institute and awarding body.


  • External Growth Strategies
  • Business Strategy Concept, Goals, Values, And Performance In Addition To Industry Analysis
  • Competitive Analysis And Analyzing Resources & Capabilities
  • Organization Structure & Management Systems
  • Competitive Advantage And Industry Evolution & Strategic Change
  • Technology Industries & Innovation
  • Competitive Advantage In Mature Industries
  • Vertical Integration & The Scope Of The Firm
  • Global Business Strategy And Diversification Strategy
  • Managing The Multibusiness Firm

35 hours


2-5 hours/week


The Strategy Institute


Associate Business Strategy Professional – ABSP™







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